Relocating is scary. We get it. A new home, a new city, a crazy new culture…it’s a lot to take in. You’re excited, but a bit stressed. The language barrier makes it even more difficult. Whose information can you trust? Where do you even start?
East By Nest – an expat relocation startup – needed a clean, modern landing page to build trust and encourage their visitors to sign up for their services. They help young professionals to migrate to Asia by matching them with local, trusted agencies who take care of their accommodation and the ‘settling-in’ process.
I created conversational landing page copy targeted at young professionals aged 24-35. I wanted to instil a sense of trust and ease the reader – relocating can be a stressful process. Getting the brand’s tone was extremely important. I’ll let my copy do the talking.