“You will never wait in a call centre queue to contact our staff. In addition, you will always have director-level contact with people who know the business – inside out. Adapting to fit your company is how we love to work. Because – no matter how much we evolve – Currie European will always be small enough to care, and big enough to help you surpass your goals, time and time again.”
Currie European – a B2B logistics and shipping company – worked with Jump Marketing to produce new marketing materials – including a business brochure. With a high level of local (UK) and international (European) competition, staying competitive within the industry was vital to Currie European. The new brochure would help concisely communicate the USPs of the company and, ideally, convert prospective clients.
I created sales copy that cut through the technical jargon that fills B2B. The resultant business brochure that I created was angled towards the reader (changing ‘we’ and ‘our’ to ‘you and ‘your’), and emphasised Currie European’s greatest strength in an increasingly automated industry – their people.
Tobias is an absolute pleasure to work with. A bang on response to our brief from the off made life very easy from day one. I’d have absolutely no hesitation in recommending him whatever your copywriting needs.
Date Published: August 19, 2016
Category: Sales Copy
Client: Currie European