SERVICES


Forget the fluff. You need concise copy that engages your readers and sells the benefits of your product or service. No matter your industry, my copywriting services will improve your sales and conversions.


WEB COPY

Creativity and effectiveness aren’t exclusive. When it comes to your web copy, I balance both. A distinct brand voice with a constant focus on your readers’ most important question – ‘how is this going to improve my life?’. From your site’s most important headlines down to microcopy and CTA buttons, I make sure every element is doing its very best to turn your visitors into a new customers.

See samples.


SALES COPY 

Sales copy so subtle it feels like a conversation. Because no one wants to read a ‘sales email’, and your product descriptions should seduce your readers with the story of how – if they buy your product – they’ll buy a better version of themselves. Consumers are smarter than ever. I’ll speak to them authentically to help you stand out from the crowd.

See samples.


BLOGS & ARTICLES

Not half-arsed blocks of content. Not spammy SEO writing. I’ll offer you high-quality blog and article writing supported by extensive research. I write magnetic headlines and keep content concise and conversational. To boot, my content is filled with high-quality links, resources, and carefully-placed SEO keywords to both engage your readers and rank your website higher on Google.

See samples.


STRATEGY

Struggling with creative strategy? Need help with SEO? I don’t just offer copywriting services. I’ve helped brands with marketing and creative strategy. From writing ad campaigns to helping develop brands, I’m not just a copywriter. I take the role of adviser for every one of my clients and their projects.


HOW IT WORKS

1. Plan

This is where we discuss your business, your customers, your product, and the specifics of the copywriting services you need. Here’s what’s  included in the process:

  • Skype call of 30-45 minutes
  • Project questionnaire (covering specifics and missing info)
  • Extensive industry, competitor and customer research.
  • Optional: copy layout wireframe (if applicable – e.g. a landing page)
  • Optional: Keyword research using Google’s Keyword Planner

2. Write

This is where I turn ideas into structured copy. While a solo mission, I’ll keep in constant communication with yourself to ask questions and share thoughts.

  • I start brainstorming ideas. This is fairly organic. I do a lot of walking outside…
  • I write a first draft, honing and polishing the content as I gain new perspectives, insights and information
  • After a few sleeps, I send you a polished first draft. I always attach notes to explain creative choices

3. Refine

This is a mutual effort. In fact, a good editing process is as much me as it is you. My most successful projects have always been a two-way collaboration.

  • You share your initial feedback. I ask you to be as thorough as possible, and typically ask for annotations/comments on the document itself
  • I take each of your comments seriously, and work on editing and refining the copy
  • We go through this process until you’re 100% happy. That’s why I offer 3 rounds of edits to each of my clients

Interested in learning more about my copywriting services?

Contact me!